Little Goose, Big Dreams
With the rising mental health crisis among young people, Goose is here to be there for them.
The purpose of Goose is to help people feel connected and related so that they know they are not alone.
Goose is meant to help them be honest with their feelings and be confident in who they are.
With the rising mental health crisis among young people, Goose is here to be there for them.
The purpose of Goose is to help people feel connected and related so that they know they are not alone.
Goose is meant to help them be honest with their feelings and be confident in who they are.
The Beginning of Goose
Goose is a character that helped me get back into drawing long after I had completely given up on art.
After graduating with a degree in psychology, I thought I would never go back to art until I started drawing
this character in Tokyo, Japan during an internship. Since then Goose has become a core of my illustration identity
and has grown into a series of projects.

Goose is shy, sensitive, emotional, real and vulnerable, genuine, lazy, and relatable.
Project Goose Kim
Goose Kim is for youth, adolescents, young adults, those struggling with mental health,
loneliness, insecurities, those who need encouragement and inspiration.
Through the series of posters and goods, Goose reminds people to continue to dream big, even while they feel small and insignificant.










Process and Sketches
The beauty of Goose illustrations is in its process and storytelling.
Each illustration has a message behind it, whether it be to slow down and enjoy, or dream big.
We are all going on our journey, and Goose is there to reassure people that they are not the only ones struggling.

Goose LOGO
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