TYPOGRAPHIC CONFERENCE IDENTITY
The goal of the project was to create a typographic wordmark / visual identity for a Typographic Design Conference.
International Conference on Typography and Design
ATypI Association Typographique Internationale



Process
Since the conference is mainly for Type designers with many renown designers attending as
guest speakers,it was important to make the designs typographically intriguing and challenging.
By overlapping the speakers’ first names and last names, the shape of each letter is abstracted to
be appreciated for what it is: abstract shape and sign.
Since the conference is mainly for Type designers with many renown designers attending as
guest speakers,it was important to make the designs typographically intriguing and challenging.
By overlapping the speakers’ first names and last names, the shape of each letter is abstracted to
be appreciated for what it is: abstract shape and sign.








